Born in Hungary, Aron Sōgi moved to London at nineteen to pursue filmmaking—without industry connections, without strong English, and without a safety net. Despite those odds, by the time he graduated from film school, he was already working on The Dark Knight Rises, launching a fourteen-year career at the highest level of the film industry, including projects within the James Bond and Star Wars franchises.

He went on to work across cinema, Netflix productions, television dramas, tv commercials, and music videos. Working with brands such as Apple, Nike, and McDonald’s, and spanning projects from the lowest to the highest budgets in London. This experience allowed him to master storytelling, attention, and visual authority building, while commercial work gave him a deep understanding of video-based sales and persuasion.

Today, he is the founder of Gen.C - The Content Generation System, focused on helping entrepreneurs, coaches, and experts build profitable personal brands through video. With over 800,000 followers across Instagram and TikTok, Aron has helped hundreds of entrepreneurs worldwide install simple, repeatable content systems, using video as leverage to reach millions of people and create meaningful impact through the messages they believe in.